Each day, every single one of us is flooded with 3,000 advertising messages. By over 900,000 brands worldwide. From 4,000 radio stations, over 10,000 newspapers, over 50,000 magazines, 10 Mio. Websites. And rising.

Decreasing: Everyone's attention. The era of paid attention is over. There are so many ways to tune out from advertising.

How is it still possible to advertise under these circumstances? With a glowing idea, with creativity that shines widely, spanning various media. You’ll find some examples of the „glow effect“ right here.